R. M. Rhodes has a great little article on his heavymetalmagazine.wordpress.com about the history of Heavy Metal Magazine cover prices, which includes history of the tagline, which was "The Adult Illustrated Fantasy Magazine" for a good while, with some discussion of the issue format going from monthly to quarterly to bimonthly to whatever it is now, including just numbering issues rather than noting the month or period and year. For fun I lifted the chart from the article:
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